{"id":5396,"date":"2021-10-19T12:46:25","date_gmt":"2021-10-19T12:46:25","guid":{"rendered":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/?p=5396"},"modified":"2022-11-23T08:15:44","modified_gmt":"2022-11-23T08:15:44","slug":"manual-rrhh-despartament-marqueting-comunicacio","status":"publish","type":"post","link":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/ca\/manual-rrhh-despartament-marqueting-comunicacio\/","title":{"rendered":"Manual de RRHH del despartament de M\u00e0rqueting i Comunicaci\u00f3"},"content":{"rendered":"<p>Per poder configurar un equip de m\u00e0rqueting ben organitzat haur\u00e0s de tenir en compte aquestes tasques i perfils:<\/p>\n<p><!--more--><\/p>\n<h2>Responsabilitats b\u00e0siques del departament<\/h2>\n<ul>\n<li>An\u00e0lisi i recerca: estudi de mercat, producte, compet\u00e8ncia, consumidor i comunicaci\u00f3<\/li>\n<li>Creaci\u00f3 del Pla de M\u00e0rqueting\n<ul>\n<li>Definici\u00f3 d\u2019objectius a llarg termini (3 a 5 anys) i anuals<\/li>\n<li>Definici\u00f3 de l\u2019estrat\u00e8gia comunicativa<\/li>\n<\/ul>\n<\/li>\n<li>Revisi\u00f3 del Pla de M\u00e0rqueting:\n<ul>\n<li>Control del pla anual<\/li>\n<li>Control de rendibilitat<\/li>\n<li>Control d\u2019efici\u00e8ncia<\/li>\n<li>Control estrat\u00e8gic<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Responsabilitats b\u00e0siques per c\u00e0rrec<\/h2>\n<p>Depenent de la grand\u00e0ria de l\u2019empresa, aquest departament el gestionar\u00e0 una persona o diverses.<\/p>\n<p>Els perfils b\u00e0sics s\u00f3n:<\/p>\n<h3>Cap de M\u00e0rqueting<\/h3>\n<ul>\n<li>Responsable de recerca<\/li>\n<li>Responsable de gesti\u00f3 estrat\u00e8gica<\/li>\n<li>Responsable de gesti\u00f3 t\u00e0ctica\n<ul>\n<li>Direcci\u00f3 creativa\n<ul>\n<li>Copy<\/li>\n<li>Director d\u2019Art<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Ajudant<\/h3>\n<p>Suport al responsable i execuci\u00f3 de tasques per a implementar les estrat\u00e8gies.<\/p>\n<p>&nbsp;<\/p>\n<h2>Organigrama<\/h2>\n<p>Base de dades del personal de M\u00e0rqueting i Comunicaci\u00f3<\/p>\n<ul>\n<li>Guia r\u00e0pida de contacte<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Calendari laboral<\/h2>\n<ul>\n<li>El departament de M\u00e0rqueting treballa durant tot l\u2019any:\n<ul>\n<li>Primers mesos de l\u2019any: revisi\u00f3 i actualitzaci\u00f3 del concepte<\/li>\n<li>Resta de l\u2019any: posada en marxa del pla i revisi\u00f3 i avaluaci\u00f3 cont\u00ednues<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Horaris<\/h2>\n<ul>\n<li>Horaris est\u00e0ndard d\u2019oficina<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Reglament intern<\/h2>\n<ul>\n<li>Manual de benvinguda<\/li>\n<li>Manual de conviv\u00e8ncia<\/li>\n<li>Manual de bones pr\u00e0ctiques d\u2019higiene<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Manual de relaci\u00f3 amb el client<\/h2>\n<ul>\n<li>Est\u00e0ndard d\u2019imatge\n<ul>\n<li>Uniforme<\/li>\n<\/ul>\n<\/li>\n<li>Protocol de benvinguda<\/li>\n<li>Est\u00e0ndards de cortesia<\/li>\n<li>Privacitat dels clients<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Per poder configurar un equip de m\u00e0rqueting ben organitzat haur\u00e0s de tenir en compte aquestes tasques i perfils:<\/p>\n","protected":false},"author":102,"featured_media":5390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[129],"tags":[],"_links":{"self":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/5396"}],"collection":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/comments?post=5396"}],"version-history":[{"count":4,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/5396\/revisions"}],"predecessor-version":[{"id":5416,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/5396\/revisions\/5416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/media\/5390"}],"wp:attachment":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/media?parent=5396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/categories?post=5396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/tags?post=5396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}