{"id":2141,"date":"2016-10-03T16:04:22","date_gmt":"2016-10-03T16:04:22","guid":{"rendered":"http:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/?p=2141"},"modified":"2022-11-23T08:16:59","modified_gmt":"2022-11-23T08:16:59","slug":"agrobank-innovacio-i-valencia","status":"publish","type":"post","link":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/ca\/agrobank-innovacio-i-valencia\/","title":{"rendered":"AGROBANK, INNOVACI\u00d3 I VAL\u00c8NCIA"},"content":{"rendered":"<p>Val\u00e8ncia ha estat un altre dels escenaris on\u00a0<strong>Ferran Adri\u00e0<\/strong>\u00a0juntament amb l&#8217;equip d&#8217;<strong>AgroBank<\/strong>\u00a0han pogut submergir-se en el m\u00f3n de la innovaci\u00f3\u00a0al sector agrari i la producci\u00f3 d&#8217;aliments i begudes.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2142\" src=\"http:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria.jpg\" alt=\"Ferran Adria Agrobank\" width=\"1032\" height=\"602\" srcset=\"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria.jpg 1032w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria-300x175.jpg 300w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria-768x448.jpg 768w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria-1024x597.jpg 1024w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria-480x280.jpg 480w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/valencia-ferran-adria-960x560.jpg 960w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<p>Una vegada m\u00e9s, en una reuni\u00f3 de treball, diversos responsables de diferents marques\u00a0d&#8217;alimentaci\u00f3 van poder explicar les bondats d&#8217;alguns dels seus productes. Entre la llista d&#8217;assistents trobem:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2143\" src=\"http:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria.jpg\" alt=\"Agrobank Val\u00e8ncia\" width=\"1032\" height=\"602\" srcset=\"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria.jpg 1032w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria-300x175.jpg 300w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria-768x448.jpg 768w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria-1024x597.jpg 1024w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria-480x280.jpg 480w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-adria-960x560.jpg 960w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<ul>\n<li>Sra. Mar\u00eda Primo Mendoza i Sra. M.\u00aa Carmen Ares Espa\u00f1a de Primo Mendoza, SL<\/li>\n<li>Sr. Cirilo Arnandis i Sr. Rafael Perucho de la DO del Kaki Ribera del X\u00faquer<\/li>\n<li>Sr. Guillermo Edo de la Cooperativa Agr\u00edcola de Benicarl\u00f3<\/li>\n<li>Sr. Daniel Exp\u00f3sito Garc\u00eda de la Bodega Dominio de la Vega, SL<\/li>\n<li>Sr. Juan Vilaplana de la\u00a0Cooperativa Agr\u00edcola Callosa d\u2019en Sarri\u00e0<\/li>\n<li>Sr. Jorge Ca\u00f1amas Mauri i Sr. Manuel Llavori de\u00a0Ca\u00f1amas Hermanos, SA<\/li>\n<\/ul>\n<p>En cada cas reinventar el proc\u00e9s o part del proc\u00e9s de producci\u00f3 ha perm\u00e8s obtenir uns resultats diferents i, amb aix\u00f2, aconseguir\u00a0posar al mercat un nou producte. Segons\u00a0<strong>Ferran Adri\u00e0<\/strong>,\u00a0la majoria de les vegades les mateixes marques\u00a0tenen el focus massa centrat en el mateix proc\u00e9s de producci\u00f3, que \u00e9s ideal perqu\u00e8 gr\u00e0cies a aix\u00f2 aconsegueixen solucions innovadores, per\u00f2 obliden\u00a0part del que envolta l&#8217;esmentat producte, que moltes vegades \u00e9s\u00a0el que far\u00e0 que el producte es mantingui o no al mercat.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2144\" src=\"http:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia.jpg\" alt=\"Agrobank Val\u00e8ncia\" width=\"1032\" height=\"602\" srcset=\"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia.jpg 1032w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-300x175.jpg 300w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-768x448.jpg 768w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-1024x597.jpg 1024w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-480x280.jpg 480w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/agrobank-valencia-960x560.jpg 960w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<p><strong>Ferran Adri\u00e0<\/strong>\u00a0sempre posa \u00e8mfasi en la necessitat de trobar una ra\u00f3 de ser per a cada producte que en permeti justificar la pres\u00e8ncia al mercat respecte a la compet\u00e8ncia. Aconseguir tenir clar el discurs del mateix producte permetr\u00e0 trobar el seu posicionament al mercat. I per a aquesta tasca fa falta molta creativitat i cal\u00a0mirar el producte des d&#8217;una altra perspectiva.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2145\" src=\"http:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero.jpg\" alt=\"Miquel Mart\u00ed cuiner\" width=\"1032\" height=\"602\" srcset=\"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero.jpg 1032w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero-300x175.jpg 300w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero-768x448.jpg 768w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero-1024x597.jpg 1024w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero-480x280.jpg 480w, https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2016\/11\/miquel-marti-cocinero-960x560.jpg 960w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<p>Durant la trobada, el cuiner Miguel Mart\u00ed\u00a0va preparar una s\u00e8rie de\u00a0plats elaborats amb els productes dels assistents al taller que van poder degustar juntament amb el Sr. Bibiano Mart\u00ednez Perales, director territorial de la Comunitat Valenciana, la Sra.\u00a0Beatriz Alventosa\u00a0i el Sr.\u00a0Felipe Pulido, directors comercials, i la Sra. M.\u00aa Dolores Petit, directora de Retail de l&#8217;equip de\u00a0<strong>CaixaBank<\/strong>,\u00a0i el Sr. Alberto Olivares, gerent de negoci de l&#8217;equip d&#8217;<strong>AgroBank<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Val\u00e8ncia ha estat un altre dels escenaris on\u00a0Ferran Adri\u00e0\u00a0juntament amb l&#8217;equip d&#8217;AgroBank\u00a0han pogut submergir-se en el m\u00f3n de la innovaci\u00f3\u00a0al sector agrari i la producci\u00f3 d&#8217;aliments i begudes.<\/p>\n","protected":false},"author":102,"featured_media":2114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87,50],"tags":[],"_links":{"self":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/2141"}],"collection":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":1,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"predecessor-version":[{"id":2147,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/posts\/2141\/revisions\/2147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/media\/2114"}],"wp:attachment":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}