{"id":6032,"date":"2022-03-20T15:42:56","date_gmt":"2022-03-20T15:42:56","guid":{"rendered":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/?page_id=6032"},"modified":"2022-10-27T06:47:00","modified_gmt":"2022-10-27T06:47:00","slug":"77-llibre","status":"publish","type":"page","link":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/ca\/77-llibre\/","title":{"rendered":"77"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”6048″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6044″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

\u00abCREAR \u00c9S NO COPIAR\u00bb<\/h2>\n

Fa 35 anys, Ferran Adri\u00e0<\/strong> va sentir aquesta frase pronunciada pel gran xef franc\u00e8s Jacques Maximin i la va fer seva. Des d\u2019aleshores, no ha deixat d\u2019innovar i ha transformat completament un sector que feia 400 anys que estava dominat per la cuina francesa, de manera que ha transcendit la gastronomia per, entre moltes altres coses, assessorar m\u00faltiples companyies de primer ordre mundial, impartir classes a Harvard, sortir a la portada del New York Times Magazine, aconseguir un dels premis de disseny m\u00e9s importants del m\u00f3n, els Lucky Strike Awards, o ser considerat per la revista Time com una de les cent persones m\u00e9s influents del planeta.<\/p>\n

Per tot aix\u00f2, Ferran Adri\u00e0 s\u2019ha convertit en una de les poques persones al m\u00f3n que associem de manera directa i indiscutible amb el concepte d\u2019innovaci\u00f3.<\/p>\n

Com\u00a0Ferran Adri\u00e0<\/strong>\u00a0I\u00a0elBulliFoundation<\/strong>, des de CaixaBank<\/strong> apostem
\nfermament per la necessitat de mantenir una actitud innovadora per afrontar el present i mirar cap al futur sabent qui som i cap a on volem anar. Aquesta \u00e9s la ra\u00f3 de ser del llibre “77 Actitud Innovadora<\/strong>“.<\/p>\n

No ens trobem davant d\u2019un manual per innovar ni tampoc un llibre sobre teoria de la innovaci\u00f3. Es tracta d\u2019una s\u00edntesi de q\u00fcestions pr\u00e8vies a la innovaci\u00f3 que qualsevol persona amb ganes d\u2019innovar s\u2019hauria\u00a0de plantejar. El prop\u00f2sit \u00e9s, per tant, suscitar la reflexi\u00f3 del lector.<\/p>\n

 <\/p>\n

Aquest projecte s’adre\u00e7a a aquells empresaris que lluiten dia a dia per tirar endavant<\/h2>\n

Al contrari del que es podria pensar, innovar no sempre t\u00e9 glamur.\u00a0\u00c9s una activitat pr\u00f2pia de l\u2019\u00e9sser hum\u00e0 que sorgeix de la necessitat de crear coses noves per adaptar-se a un entorn en evoluci\u00f3 cont\u00ednua que permet crear noves necessitats o buscar noves maneres de satisfer necessitats existents. Aquest llibre parla del germen de la innovaci\u00f3<\/strong>. I, ara, t’ho servim en safata perqu\u00e8 te’l puguis descarregar i degustar quan vulguis.[\/vc_column_text][vc_single_image image=”5958″ img_size=”full” style=”vc_box_shadow_3d” onclick=”custom_link” img_link_target=”_blank” css_animation=”bounceIn” link=”https:\/\/www.caixabanklab-campus.com\/wp-content\/uploads\/sites\/2\/2022\/10\/77_CAT.pdf”][vc_column_text]Descarrega el llibre<\/strong><\/p>\n

Emporta’t amb tu la innovaci\u00f3! Descarrega en format PDF el llibre 77 Actitud Innovadora fent clic al bot\u00f3 que trobar\u00e0s a continuaci\u00f3.[\/vc_column_text][vc_btn title=”Descarregar llibre” style=”outline” shape=”square” color=”black” size=”lg” align=”center” i_icon_fontawesome=”fa fa-book” add_icon=”true” link=”url:https%3A%2F%2Fwww.caixabanklab-campus.com%2Fwp-content%2Fuploads%2Fsites%2F2%2F2022%2F10%2F77_CAT.pdf||target:%20_blank|”][vc_empty_space height=”52px”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”52px”][vc_column_text]<\/p>\n

Mapa interconnectat
\nde la creaci\u00f3 i innovaci\u00f3<\/h3>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text]Amb elBulli1846 s\u2019apr\u00e8n que la innovaci\u00f3 no \u00e9s tan sols inspiraci\u00f3; \u00e9s m\u00e8tode, requereix dedicaci\u00f3 i temps, i necessita entendre el perqu\u00e8 de les coses per evolucionar. A aquest estudi i coneixement, cal sumar-hi talent per arribar a crear coses noves, un llenguatge propi.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1647275581708{background-image: url(https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-content\/uploads\/sites\/2\/2022\/03\/fondo-77.png?id=5976) !important;}”][vc_column][vc_empty_space][vc_single_image image=”6058″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”6048″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6044″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text] \u00abCREAR \u00c9S NO COPIAR\u00bb Fa 35 anys, Ferran Adri\u00e0 va sentir aquesta frase pronunciada pel gran xef franc\u00e8s Jacques Maximin i la va fer seva. Des d\u2019aleshores, no ha deixat d\u2019innovar i ha transformat completament un sector que feia 400…<\/p>\n","protected":false},"author":101,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/pages\/6032"}],"collection":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/comments?post=6032"}],"version-history":[{"count":10,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/pages\/6032\/revisions"}],"predecessor-version":[{"id":6258,"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/pages\/6032\/revisions\/6258"}],"wp:attachment":[{"href":"https:\/\/ptbcbasp02.lacaixa.es\/wordpress_multisite\/elbullifoundation\/wp-json\/wp\/v2\/media?parent=6032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}